

ALTENPFLEGE - Care4-a-better-Life² Award 2025
Care4-a-better-Life² Award 2025
Have you implemented an innovative idea in your everyday work?
Would you like to show how good care supports a self-determined life in old age or how you have successfully changed images of old age in a positive way? Then this competition is just right for you!
Take part: Care4-a-better-Life² Award - ‘Good care exists!’ Show us your perspective and your creative ideas from your everyday work.
ALTENPFLEGE, in cooperation with the Edgar and Nina Kummerfeldt Foundation, is looking for the best ideas in these three categories:
- Improving quality of life: projects that sustainably improve the lives of people in need of care.
- Creating new images of old age: Approaches that positively change society's image of old age.
- Enabling a self-determined life: Networks that support senior citizens in their neighbourhoods.
The jury is made up of high-calibre representatives from the care sector.


Care4-a-better-Life² Award
The three best submissions, selected by a high-calibre jury, will win the Care4-a-better-Life² Award - an exclusive photo shoot with photographer René Schwerdtel. Your initiative will be presented at the ALTENPFLEGE 2026 in Essen - the perfect stage for your vision!
Why take part?
- Show the world that care is innovative, valuable and forward-looking.
- Gain professional support for your project's public relations work.
- Strengthen the image of nursing and inspire others with your idea.
How to take part:
Submit your project by 27 June 2025. Whether as text, image or video - show us how you are revolutionising care.
Find further information and the opportunity to register here.
Our message:
‘Good care exists! It deserves recognition and attention.’ Let's show together what care can achieve. Join us and make the difference!

Dr. Stefan Arend Institut Sozialmanagement

Reiner Behrends Freunde Alter Menschen e.V.

Dipl.-Pflegew. (FH) Annemarie Fajardo Deutscher Pflegerat

Sandra Hofmann Head of Marketing ALTENPFLEGE NürnbergMesse GmbH

Heike Horn Edgar & Nina Kummerfeldt Stiftung

Dr. Elzbieta Kuzma Albertinen Haus Zentrum für Geriatrie und Gerontologie

Leah Weigand Poetry slammer & bestselling author Carer & future doctor